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The Solutions Are Here. The Challenge Now Is Scale.
Sometimes progress is less about finding something new and more about making something useful normal. Written by: Steve Holloway — Technical Manager, SFS Prince William used a line around this year’s Earthshot Prize that caught my attention: “The solutions are here. The challenge now is scale.” There is something quite simple about that idea. Finding an answer is one thing, but getting it used often enough to make a meaningful difference is something else entirely, and that
Soil Fertility Services
1 day ago


First Come, First Served Underground
Timing matters below ground too Written by: Steve Holloway — Technical Manager, SFS I have been thinking about timing. Not spray timing, drilling dates or whether the forecast is going to change its mind five minutes after somebody has finally decided to get going, but what happens underground when a new root first starts pushing into the soil. That root isn’t arriving into an empty space. There is already plenty going on down there, and none of it has been waiting patien
Soil Fertility Services Ltd
4 days ago


Not Every Difficult Season Is in the Field
Sometimes the difficult bit is everything else
Soil Fertility Services
Sep 15


The Field Doesn't Read the Label
Because the field gets a vote too
Soil Fertility Services
Sep 8


Can we build resilience before we need it?
Looking for resilience without looking for miracles
Soil Fertility Services
Aug 26


What if drought wasn't the problem?
Looking Beyond the Gateway
We Can't Save Farming If We Don't Save Soil
Steve Holloway — Technical Manager, SFS
Soil Fertility Services
Aug 18


Soil Still Has To Come First
I’ll be honest, I’ve been putting out a weekly piece for over 18 months now, and most of you probably will not read this week’s blog. You might be busy. You might be one of the hundreds who hits delete before clicking through. Or I might already be sitting in your spam folder, quietly wedged between a machinery sale, a market update, and an email promising you cheaper printer ink from a company you are fairly sure you have never dealt with. But whether you read it or not, you
Soil Fertility Services
Aug 6


Straw Will Not Sort Itself
It is very easy to say, “we’ll sort that after harvest”. It is also very easy to forget that after harvest is exactly when everyone is tired, the sprayer is wanted somewhere else, the weather has started making decisions, and the list of jobs has quietly doubled while nobody was looking. That is why Bio-Mulch needs to be talked about now. Not because it needs spraying now. It does not. Bio-Mulch is for once combining is finished, when the crop is off, and the field is left wi
luella927
Aug 6


Bio-Mulch And Vita-Protect: Giving OSR A Better Start
Most growers already know the difficult bit with oilseed rape. It is not usually whether the crop has potential. It is whether it can get through the early stages well enough to let that potential still matter. That is the bit this approach is aimed at. Not because biological products suddenly make OSR easy. They do not. The crop still has to deal with the usual mix of seedbed conditions, moisture, pest pressure, residue, weather and timing. No product removes all that, and I
Soil Fertility Services
Jul 17


OSR Needs Backing Before It Needs Rescuing
Oilseed rape has become one of those crops where everyone pretends to be relaxed for about three days, then starts checking the field like something suspicious has happened. And usually, something has. The awkward bit with OSR is that the important stage happens early. Before there is much crop to look at, before there is much leaf to lose, and before the plant has much spare energy to recover from a poor start. By the time the crop looks thin, chewed or generally sorry for i
Soil Fertility Services
Jul 15


Soil Balancing: Useful Clue or Expensive Rabbit Hole?
I have a theory. I’m betting that if I were to mention calcium, magnesium, Albrecht and base saturation in the wrong room, we would hear the chairs scrape back. On one side, you have those who see soil balancing as the key to unlocking structure, biology, nutrient availability and crop performance. On the other, you have those who hear “Albrecht”, “base saturation” or “ideal ratio” and immediately reach for the research paper, like someone producing a laminated rulebook a
Soil Fertility Services Ltd
Jun 29


Soil Fertility Services Ltd
Jun 22


Cereals 2026 at Diddly Squat: From Top Gear to Wet Gear
Cereals 2026 at Diddly Squat Farm was never going to be an ordinary farming event. Put one of the UK’s biggest crop shows on the farm made famous by Jeremy Clarkson, Clarkson’s Farm, the Diddly Squat Farm Shop and The Farmer’s Dog, and the audience was always going to stretch a bit further than the usual Cereals crowd. Part crop event, part agricultural show, part Clarkson pilgrimage, and, by Thursday, part practical assessment of waterproof clothing. The waterproof clothing
Soil Fertility Services Ltd
Jun 15


Why Correcting the Number May Not Fix the Field
Admit it, you’ve probably had a field that looked fine on paper, then spent the season quietly proving you wrong. The pH looked acceptable. P and K indices were not causing a national emergency, and the recommendation felt tidy enough. And yet the crop sat there with the enthusiasm of someone who’s been asked to attend a meeting that could have been an email. That is where soil analysis becomes interesting, and occasionally irritating. In part one, I talked about how so
Soil Fertility Services Ltd
Jun 8


The Myth of the Perfect Soil Test: Why Results Need Field Context
Right, I’m going to be completely honest with you now. There are still some of you out there in farming land who consider soil testing a tick-box exercise. That’s fine, I’m not going to point you out. You know who you are. But can I, at least today, make the case for why understanding those numbers might change how you look at your next field report? There is something wonderfully optimistic about sending a soil sample away. You collect a few cores, pop them into a bag, the
Soil Fertility Services Ltd
Jun 1


Good Grass Grows Animals, Not Just Tonnes
There is a certain type of tiredness that only livestock farmers properly understand. Not normal tiredness. Not “busy week at work” tiredness. The sort where you wake up at 3am already mentally checking gates, calves, water troughs, and weather forecasts before your feet have even touched the floor. The sort where holidays become vague theoretical concepts discussed by other people. The sort where you can identify three different consistencies of slurry purely by sound and no
Soil Fertility Services Ltd
May 25


N’ Fixers & Folklore
Modern agriculture is often held together largely by caffeine, weather anxiety, and a deep mistrust of anyone carrying a bottle labelled “bio,” particularly if that bottle claims to do something involving nitrogen. Over the years, we’ve seen that biological nitrogen tends to produce fairly predictable reactions. Some people become immediately enthusiastic. Others react as though somebody has proposed replacing fertiliser with interpretive dance. But most growers sit somewhere
Soil Fertility Services Ltd
May 18


Has the Bag Become Too Important?
Bio-N is 10 years old this year, which is mildly inconvenient because I still think of it as one of the newer ideas. Time, apparently, moves faster when you spend a decade explaining biological nitrogen to people who keep trying to convert it into bags of ammonium nitrate. For ten years, we have had some version of the same conversation. What is it? How much nitrogen is in it? How many kilos does it replace? Is it like AN? Is it fertiliser? Is it magic? Can I cut nitrogen and
Soil Fertility Services
May 11


pH isn’t the problem; it’s the signal
Soil pH gets talked about a lot, but most of the time it’s treated as the problem, not what it actually is. When a test comes back at pH 5.7, the instinct is simple: it’s too acidic, we need lime. That only makes sense if you believe pH is the issue. Spoiler: It isn’t. pH is just a reading. A snapshot of what’s going on at that moment. It’s telling you something, not causing it. If you treat the number without understanding what’s driving it, you’ll spend money fixing som
Soil Fertility Services Ltd
May 4


What Happens When You Switch the Soil Biology On
We spend a lot of time talking about nitrogen. How much to apply, when to apply it, how to trim it back without losing yield, and lately, how to pay for it without wincing when the invoice lands. What we don’t ask often enough is what the soil is actually doing with it once it’s there. We tend to talk as if nitrogen goes in, the crop picks it up, and that’s the end of it. Nice and simple. Unfortunately, the soil didn’t get that memo. A recent independent Paul-Tech field repor
Soil Fertility Services
Apr 27
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